Eyes on the Lake was founded in 2022 with the mission of providing quality eye care and eyewear within a fun atmosphere.

Located in Milwaukee's Bay View neighborhood, we take great care to embody the artistic, quirky, personalized spirit of the neighborhood.

We thoughtfully select frame lines that share our values, so you can feel good about what you wear. From donating eyewear and planting trees, to using recycled materials, our frame collections have strong social missions.  

Every member of our team is dedicated to continued learning and excellence. We stay up to date on the latest technology and products in the optical world so we can offer you the best, always.

We strive to provide a space where you can be yourself and truly feel taken care of. Stop in and let's have some fun!